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“A startup is a company designed to grow fast. Paul Graham, founder of startup accelerator Y Combinator, puts it like this: Getting traction means moving your growth curve up and to the right as best you can. The whole point of a startup is to grow rapidly. If a consumer app, your daily active users are increasing quickly. If a SaaS tool, your monthly revenue is blowing up. If you’re a search engine, your number of searches is skyrocketing.
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It’s obvious in your core metrics: if you have a mobile app, your download rate is growing rapidly. Traction is a sign that your company is taking off. Traction: A startup guide to getting customers Chapter 1: Introductionīefore we get started, let’s define what traction is. The quotes below are pulled from the first edition, so be sure to check out the book website for the latest samples and chapter outlines. To really get a taste of the depth and usefulness of the book I’ve pulled out a couple of my favorite excerpts below.
BRIAN RILEY LINKEDIN SLIDEPAD PDF
The Lean Analytics blog has a link to a sample pdf with the first 3 chapters and the book website has links to several more sample pdfs. The book is probably the best window into the modern growth hacker style of marketing being practiced in startups today. The idea behind the book is to derive practical lessons from how different startups have achieved their early growth. They are now in the process of publishing a 2015 second edition so I thought I’d take a moment to share some of my favorite parts of the book. Their first edition was also available as an audiobook on Audible. Brian Riley has an MBA from The George Washington University.One of my favorite marketing books to refer to for ideas is Traction: A startup guide to getting customers by Gabriel Weinberg and Justin Mares. Brian Riley is currently a Master's degree in Sales and Technical Sales from Simmons College. Additionally, he has a great understanding for teaching in a digital age, which has made him an asset to many classrooms.īrian Riley has a Post-baccalaureate degree in Commerce from Suffolk University. He enjoys helping students to achieve their personal goals and objectives. In his previous teaching experience, Brian has found that he has aDrawing ability to connect with his students on a personal level.
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Brian is a teaching professional and has been certified as a professional writing and creative writing teacher. Master's in Creative Writing from Ohio University in College of Liberal Arts - Professional Writing & Creative Writing teacher certification from Bowling Green State UniversityBrian Riley has a background in marketing and management, as well as a master's in creative writing from Ohio University. In his previous roles, Brian Riley has been a dealer, negotiator, and financial SoundBLOCK certified financial advisor. In the previous eight months, Brian Riley was also a Regional Sales Manager at MedTouch, and a Senior Account Executive at ProcessUnity. In 2013, Brian Riley was named an Application Sales Representative of the Quarter by a group of 35 companies.
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In 2008, Brian Riley sold $1.2 million in software revenue. GTS was sold primarily into the food supply chain and retail distribution industries. GTS products and services decrease workforce productivity while significantly reducing the cost related to mobile device operation. Brian is currently an Executive Sales Representative at Global Technology Systems, Inc.GTS is a leading expert in mobile power solutions for handheld systems (Handheld Scanners). He is an experienced Sales Executive with eleven Years in Sales Experience and has sold software products to a wide range of customers.
Brian was born and raised in the Boston area. He has also been a ca-de-meter for a number of major software products, such as Oracle Software Sales at Oracle and IBM Software Sales at IBM. (GTS), Regional Sales Manager at MedTouch, and Senior Account Executive at ProcessUnity. In his previous roles, Brian Riley has beenNTD Sales Manager at Global Technology Systems, Inc. Brian Riley's experience with sales and marketing is in the senior sales executive role.
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